About Us

In the heart of adventure and the pursuit of the perfect wave or the ultimate snow-covered slope, a group of friends found more than just a phrase – they discovered a way of life. "It's Shapin' Up" began as a casual remark among buddies, uttered with enthusiasm as they waited for the tides to change on the beach. This simple phrase soon became a mantra, echoing not only through the waves but also through the mountains as they conquered snowy peaks on their boards.

As the camaraderie and passion for the outdoors grew, so did the idea of turning this shared expression into something tangible. Thus, the birth of It's Shapin' Up, an apparel line inspired by the spirit of those who live for the thrill of the elements. It's more than just clothing; it's a representation of a lifestyle dedicated to shaping moments and conquering challenges, whether on waves or slopes.

At the core of It's Shapin' Up is a commitment to the die-hard outdoor enthusiasts who work hard and savor every moment spent in nature. This brand is not just for those who seek adventure; it's for those who thrive on it, who are relentless in their pursuit of perfect waves, fresh powder, and the essence of sideways culture.

Our apparel is designed to mirror the passion and dedication of individuals who make every second outdoors count. From the meticulous craftsmanship to the innovative designs, It's Shapin' Up is a testament to the relentless pursuit of excellence in every aspect of life.

Join us in celebrating the spirit of adventure, the joy of perfect moments, and the camaraderie of those who share the same passion. It's Shapin' Up – where passion meets performance, and every piece of clothing is a testament to a life well-lived in the great outdoors.